![]() I reached out to Liz Vaccariello, and we made some wonderful conversational memories of our own. Now, together with her Reader’s Digest team, she plans to do the same thing with Reminisce. Vaccariello brought Reader’s Digest back to its roots and reconnected the magazine with its DNA and audience. Liz Vaccariello, who successfully reinvented Reader’s Digest magazine just a year ago, was given the additional responsibilities of Reminisce. Reader’s Digest Association is moving the magazine from its original home in Wisconsin to New York City and placing it in the tender-loving hands of the editor in chief of Reader’s Digest magazine. However, 12 years after the RDA ownership, an awakening is taking place. The once 2.5 million circulation is now around one million. Reminisce was one of many other titles in the Reiman group that in 2002 was sold to the Reader’s Digest Association (RDA).Īfter the sale, the magazine drifted from its original mission and DNA. The magazine, by design, did not carry a single ad and was totally circulation driven. It went from zero to one million in less than a year and when the magazine was sold in 1998 it had a circulation of 2.5 million. Vaccariello’s first goal is to reaffirm Reminisce’s mission “to touch and inspire readers with stories of cherished memories as told by some of those same readers.” ( Right: The New Reminisce)Īfter all, the magazine that was started by Roy Reiman in 1991 (and given the name Reminisce by his wife Bobbi) was one of the fastest growing circulation magazines in recent history. In the spirit of celebrating Reminisce’s history as a place for reading and sharing memories – and to attract new generations of consumers steeped in nostalgia, Reminisce magazine has turned to the editor in chief of Reader’s Digest Liz Vaccariello and her team to breathe new life into the magazine. That engagement with the audience is so very important.” Liz Vaccariello I read every consumer letter and I respond to every one of them. You know, I put my personal email address in Reminisce and Reader’s Digest. On long route, wide shoulders make the going easier.“The biggest challenge, and it’s a daily one, is to listen to the readers.Vintage birth announcements and greeting cards celebrate the new arrival.Recent immigrant warms up her knitting skills to brave a Canadian winter.Meeting with famous personality has a bumpy start.The company began by setting trends, but then trailed in the shift to digital images.50 years ago, Polaroid’s new camera changed our view.In the search for a game, Dad and son make a big discovery.The game grew out of a series of advances that began in the 1950s. Pong breathed new life into arcades in the early 1970s, until the home version debuted in ’75.PINBALL FLIPOUT Pop hands out nickels, and she conquers the playfield.WE HONOR BOTH IN THIS TRIBUTE TO THE SPIRIT OF INVENTION, WITH TEXT EXCERPTS FROM BRAINSTORMS AND MINDFARTS FOR EVERY FLASH OF BRILLIANCE, THERE IS A CORRESPONDING FIZZLE OF IDIOCY.It took a year-and a lucky connection-to say hi.Military service was a fast track to a change in national status.Winter and summer, kids play games-and sometimes watch out for the truant officer.Jackson, Morgan Freeman and Brad Pitt, among others. Roundtree went on to more film, TV and stage roles, sharing credits with Laurence Olivier, Clint Eastwood, Peter O’Toole, Samuel L. The franchise’s first sequel, Shaft’s Big Score, sealed the deal in 1972. It was the first Black action film and he was its hero-the smartest, toughest, coolest private eye in a sweet leather package. Just as Shaft (1971) revolutionized film, Richard Roundtree’s role as John Shaft changed his life forever.Your true tales are the heart of this magazine, so dust off that photo album, high school yearbook or vacation diary.Reminisce EXTRA is delivered in between your issues of Reminisce. Get even more "time capsules" of life from the 30's, 40's, 50's and 60's filled with reader-written stories, pictures from the past, embarrassing moments, ads from the Old Days and much more! Relax, Laugh and Remember.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |